I'm Chance, Creative Director here at The DME Loft.
After spending over a decade behind the scenes on major Hollywood productions, I realized something powerful: the brands and names people remember don’t just put themselves out there, they position themselves with intention. They tell stories the media wants to share, they lead conversations that matter, and they show up in ways that feel both authentic and unforgettable.
That’s exactly why I built The DME Loft.
We exist for founders, creatives, and high performers who are already exceptional at what they do, but need a PR and brand partner to amplify their presence, refine their narrative, and open the right doors.
Whether we’re shaping your media strategy, crafting your brand messaging, designing a launch, or building the creative assets that support it all, we’re here to make sure your visibility matches your impact. Because in my world, the story you tell is just as important as the work you’ve done to get here.
I’m Joseph, Chief Brand Strategist at The DME Loft.
My background is rooted in entertainment, fashion, and beauty — where culture and media collide. I specialize in building brand narratives that are culturally relevant, emotionally resonant, and impossible to ignore.
At The DME Loft, I lead our press strategy, creative campaigns, and partnership development. Whether it’s securing media placements, shaping a brand’s message, or amplifying talent, I make sure our clients show up in all the right spaces — with intention, clarity, and power.
Visibility is one thing. Impact is another. I’m here to make sure our clients have both.
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1330 Avenue of the Americas, Suite 23A, New York NY 10019