Big Ideas Need a Creative Home
We partner with lifestyle brands and visionaries to create scroll-stopping content, launch campaigns, and build presence through story-led, culture-driven creativity.
You bring the vision. We handle the execution.
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We’re a Creative House for Brands That Move Culture
The DME Loft is a creative house built for lifestyle brands and founders ready to elevate their presence through original content and bold storytelling.
From launch campaigns and product visuals to brand messaging and media features, we help culture-forward businesses turn ideas into impact.
Founded by Creative Director & Producer Chance Mafoua, our team brings together over a decade of experience in visual media, brand storytelling, and creative execution.
We don’t just shoot content, we build creative ecosystems that fuel brand growth.
Whether you're refreshing your brand, launching something new, or just tired of DIY content that doesn’t hit, we’re the creative partner that gets it done right.
Visual Content & Production
Photo and video content that builds brand equity and stops the scroll, from social campaigns to website visuals and beyond.
Creative Direction & Storytelling
Narrative-led creative that ties your visuals to the soul of your brand. We don’t just make content, we give it meaning.
Campaigns, Launches & Activations
Creative strategy and execution for product drops, seasonal moments, or brand reveals that need to make an impact.
PR & Brand Messaging
From founder bios and campaign copy to press outreach, we help shape how the world talks about you.
Content Ops & Creative Support
From monthly shoots to content calendars and casting — we handle the process so you can stay focused on growth.
Because Content Alone Isn’t Enough.
You need clarity. Consistency. Creative firepower.
We help you show up with purpose, story, and content that connects, month after month.
Our clients come to us when they’re ready to:
Launch something new and want a creative partner to lead the rollout
Elevate their visuals and tell a clearer brand story
Transition from DIY to pro-level, consistent content
Be seen, remembered, and respected in their category
Build a recognizable brand that leads with creative excellence
What clients say about working with us...
One of the best things that I think that I did was to come together with The DME Loft and Chance Mafoua. Chance has done an excellent job helping me put myself out there as a beauty expert. I would not have been able to get the features in Forbes and Allure and Today.com without her and I really look forward to moving forward and elevating my brand even more.
TAMARA DELBRIDGE
Celebrity Makeup Artist & Beauty Expert
Let’s Build a Brand People Remember
If you’re ready to take your creative presence to the next level, we’re the team that brings the vision, structure, and storytelling to get you there.
Submit your inquiry & we’ll take care of the rest.
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1330 Avenue of the Americas, Suite 23A, New York NY 10019